'If Fevicol made pots': Men struggle to break Dahi Handi during Janmashtami competition

Viral video of the unbreakable pot | Krishna Janmashtami is a highly-popular festival celebrating the Hindu God’s birth anniversary and so is the collective frenzy around the Dahi Handi ritual. Clips of remarkable Dahi Handi competitions emerge every single year with human pyramids taking a shot at breaking the earthen pot, but a peculiar video shows men struggling to break the pot, also known as Matki. They can be seen desperately taking turns to smash the Handi open but it doesn’t even seem to crack. Twitter users compared the phenomenon to the proverbial bond most recognisable in the commercials of Fevicol — a household name in adhesives in India.Read More