Ather Energy Register 24% Y-o-Y sales growth Despite Production Line Shut Down

Bengaluru-based Ather Energy sold 2,389 units of its 450X scooters in July 22’ thereby registering 24% year-on-year growth, compared to 1,926 units in July 2021.

However, when compared on a MoM basis Ather’s sales have declined by 26%, for in June 2022 the brand sold 3,231 scooters. This is because, as per Bengaluru company its production line was shut in the beginning of the month to facilitate the transition to the newly launched Gen 3 Ather 450X. The majority of the sales happened in the last 10 days of July 2022.

Speaking on this development, Mr. Ravneet S. Phokela, Chief Business Officer Ather Energy, said, “July was an exciting month for Ather as we launched, the next generation of our 450 series of scooters - the 450X Gen3. The new scooter is the result of our larger product philosophy of building an ever-improving scooter that will enable consumers to enjoy the proven performance of an Ather 450X with a longer range.”

“We delivered 2,389 scooters in July, registering a 24% year-on-year growth . Most of the sales are from the last 10 days of the month, as our production line was shut for a couple weeks to facilitate the transition to the new product. We are confident that the new scooter will allow us to capture a larger market share in the coming months,” he further added.

Ather Energy also expanded its retail footprint to three new markets, Mumbai, Kollam and Dehradun, in July. Currently, it operates in 38 cities with up to 45 experience centres. “ Our continuous efforts to strengthen our supply chain are gradually paying off as we see supply chain constraints ease and are hopeful that our monthly volumes will increase significantly,” Mr. Phokela further added.