Ather Energy commences retail in Thane

Ather Energy expands its footprint in Maharashtra by launching its new retail outlet in Thane. The new outlet is named Ather Space and is located at Panch Pakhdi in Thane. This new experience centre has opened in association with the Jakhete Group. The combined aim here is to educate the customers about the products and provide them first hand experience of the same. This facility will also facilitate sale and service. It also offers the customers the flexibility to book the test drive slots on their website. The ulterior goal is to make the transition from ICE two wheeler to EV’s as smooth as possible.

Mr Akshay Jakhete, Director, Jakhete Group said, “Jakhete Group is ecstatic to join with Ather Energy and their aim of producing world-class electric vehicles. "Ather's build quality and premiumness are unrivalled by any other product on the market, and the technology they use is significantly superior, putting it years ahead of the competition. People have been waiting for a high-performance electric two-wheeler with straightforward pricing, and Ather delivers. We're ecstatic to be a part of this success story, and Ather will soon become a household name for electric two-wheelers across the country."

On the occasion Ravneet S Phokela, Chief Business Officer, Ather Energy, said, "Maharashtra is an important market for Ather Energy, and the state's response to our scooters, the 450X and 450 Plus, has been phenomenal. Customers look at EVs as an upgrade that offers a great riding experience, while also providing modern features and tremendous value. The expansion is driven by the high demand for the Ather 450 series. We will continue to expand our retail presence in the state and across India to facilitate a hassle-free transition to EVs."

Ather Energy offers the Ather 450X for ₹143,136 and the Ather 450 plus for ₹124,126.