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Samsung Galaxy Z Fold 4, Z Flip 4 to launch on August 10: Company launches new campaign before the event

Samsung will launch its next-generation foldable devices on August 10.

TN Tech Desk

Updated Jul 29, 2022, 11:14 IST

Samsung Galaxy Z Fold 4 and Flip 4 to launch next month.

Samsung is set to host its next Unpacked event on 10 August. The company will launch its next-generation foldable devices at the event. These include the Samsung Galaxy Z Flip 4 and the Samsung Galaxy Z Fold 4.

Now, Samsung has launched A Greater Experience Campaign before the launch of the new foldable devices. Stephanie Choi, EVP & Head of Marketing at Mobile eXperience Business, Samsung Electronics has shared some insights about the upcoming Samsung foldables.

In her editorial, she writes" The universal greater than symbol (>) represents how our foldables’ unique form factor doesn’t just change shape, they change how we interact with our devices."

Additionally, the post also sheds light on how the upcoming Unpacked event will be the culmination of innovation, engineering and celebration and will bring together the Samsung Galaxy community from all over the world Additionally, the company has confirmed that Samsung and BTS will partner for an "unmissable trans-Atlantic premier of ‘Yet to Come’ foldable video on August 10."

Samsung has also released a teaser for its August 1o event.

Various reports have tipped the pricing and other details about the device. As per a tweet by tipster SnoopyTech (@snoopytech), the Galaxy Z Fold 4 will be launched in 12GB + 256GB and 12GB + 512 GB storage varaints. The phone will be available in Graygreen, Phantom Black, and Beige colour options.

Additionally, the 256GB of storage variant is expected to be priced at EUR 1,863 (approx Rs. 1,51,800), while the 512GB variant could be priced at EUR 1,981 (approx Rs. 1,61,500).

On the other hand, the Samsung Galaxy Z Flip 4 could be available in 8GB + 128GB, 8GB + 256GB and 8GB + 512GB storage options.

Interested users will be able to choose from Blue, Graphite, Pink Gold, and Bora Purple colour options as per the report.

The device is speculated to be priced at EUR 1,080 (approx Rs 88,000), EUR 1,158 (roughly Rs.94,400), and EUR 1,275 (roughly Rs 1,04,000) for the three storage variants, respectively.

As per Samsung's official press release for the Unpacked event, "Samsung is pushing all boundaries and defying conventions of what’s possible with a smartphone. These smartphones will be the ultimate devices for productivity and self-expression. Consumers will learn new ways to work, play and capture life with these devices."

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