Triumph Motorcycles acquires Oset Bikes

British motorcycle giant Triumph motorcycles has acquired EV motorcycle manufacturer Oset Bikes. This acquisition comes in line with the company’s vision of targeting off-road motorcycling enthusiasts and the new gen riders. Oset is a comparatively new manufacturer which started operations in 2004 and has gained immense popularity and success with the new generation of bikers.

This acquisition comes just ahead of Triumph's launch of the new Motocross and Enduro motorcycles. This acquisition will certainly make waves in the enthusiast community. It can be said that the timing of the acquisition couldn’t have been any better. Now the company will be positioned to offer a wider range of products to their customers as Oset is the segment leader in the children’s electric, off-road motorcycle segment offering bikes for young children who are three years old and above.

Commenting on this Nick Bloor, CEO of Triumph said, “We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition. Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.”

Ian Smith the CEO of OSET Bikes said, “When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family. The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET.”