Over 1.2 million Samsung smartphones worth Rs 1,000 crore sold on the first day of Amazon Great Indian Festival: Report

Electronics giant Samsung India reported on Sunday that on the first day of online holiday sales at Amazon and Flipkart, it had sold more than 12 lakh Galaxy smartphones for more than Rs 1,000 crore. For the holiday season promotions, Samsung has reduced the cost of its Galaxy series smartphones by between 17 and 60 per cent.

"On Day 1 of online festive sales, Samsung sold more than 1.2 million Galaxy devices, creating a new record in India. Samsung Galaxy smartphones were among the most sought-after devices, thanks to never-seen-before offers on Amazon and Flipkart. In value terms, Samsung sold Galaxy devices worth over Rs. 1,000 crore in 24 hours," Samsung explained in a statement.

Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, Galaxy M33, M32 Prime Edition, and Galaxy M13 are just a few of the smartphones whose prices Samsung has lowered.

The company has disclosed discounts ranging from 17 to 38% for the high-end Galaxy S22 series.

"On Day 1 of Amazon's Great Indian Festival, Samsung was the number 1 smartphone brand, with every third smartphone being a Galaxy. Galaxy M13 was the number 1 bestseller," Samsung said.

The first day of Flipkart's "Big Billion Days" sale saw Samsung claim a twofold increase in its market share.

"With a strong start to the festive season sales, Samsung is set to consolidate its 5G and overall smartphone leadership in the country," the company added.

With shipments of 5.7 million units, Samsung had a 16.3 per cent market share in the second quarter of 2022, according to market research firm IDC.

According to a report released by International Data Corporation (IDC) last month, the Indian smartphone market increased by 3% to 35 million devices in the April–June quarter, with Xiaomi of China taking the top spot.

Chinese brands now hold the top three spots in the Indian smartphone market, with Realme and Vivo climbing up the ladder, according to IDC's Worldwide Quarterly Mobile Phone Tracker report. Samsung fell to fourth place in terms of volume. According to the data, 34.7 million smartphone units were shipped in the June 2022 quarter, 2.9 per cent greater than the 33.8 million units shipped during the same time last year.