Reliance Brands to bring coffee & sandwich chain Pret A Manger to India; company marks foray into F&B retail

Mumbai: Reliance Brands Ltd (RBL) will bring the UK-based fresh food and organic coffee chain Pret A Manger to India, marking a foray into food & beverage retail space.

Reliance Brands on Thursday announced a strategic partnership with global fresh food & organic coffee chain to launch and build the brand in India.

With this long-term master franchise partnership, RBL will open the food chain across the country starting with major cities and travel hubs.

Pret A Manger, French for ‘ready to eat', first opened in London in 1986. Over 35 years later, the brand currently has 550 shops globally across 9 markets including the UK, US, Europe, and Asia, offering organic coffee, sandwiches, salads and wraps freshly made each day, said the company in a presser.

“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion. Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success.” said Darshan Mehta, MD, Reliance Brands Limited.

As India’s largest luxury to premium retailer, RBL has over 14 years nurtured and grown global brands in the country. RBL’s portfolio comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Jimmy Choo, Kate Spade New York, Manish Malhotra, Michael Kors, Mothercare and Muji.

Pano Christou, CEO, Pret A Manger said: “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.