Edible Oil Prices Remain On The Boil | India Tonight | ET Now | Latest News

Our Big Story on India Tonight on ET Now is focused on edible oils. We are also looking at how inflation is impacting your dinner plates. With the rise in prices of sunflower, soybean, and palm oils, rice bran has now become a much sought-after commodity. But what is rice bran oil really? Well, for many years it was actually considered a by-product, "a waste product." So, why has rice bran suddenly become so trendy? Well, on one hand, rice bran prices are considerably lower than other oils, but on the other, in recent times, rice bran is also considered a healthy option. ET Now's Vikram Oza takes a look at why rice bran is on the rise. On the show, we are joined by Sudhakar Rao Desai, the CEO of Emami Agrotech & President of the Indian Vegetable Oil Producers Association...tune in!