How to Make 7,000 Crores Out of 4 Lakhs: The Story of Bisleri

How do you turn a 4 lakh rupees investment into 7000 crores rupees in 50 years?...Well, you build a brand that becomes a household name, and then you sell it to the Tatas. That's what Bisleri's Ramesh Chauhan plans to do. On ET Now, Bisleri's Ramesh Chauhan confirmed they were in talks with Tata Consumer Products for a stake sale. Chauhan does not want the brand to die, so he is looking for a nurturing presence. The Chauhans are behind iconic brands like Thums up and Limca. ET Now brings this special report on the story of Bisleri... Tune in!

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