Kamal Haasan's Vikram smashes box office records, inches close to Rs 350 crore mark

Released on June 3, Vikram continues to be a major hit at the cinema halls for three consecutive weeks and is soon expected to hit the Rs 350 crore mark. The Telugu blockbuster film is working its magic across national and international markets and is expected to reach the 100 crore mark soon.
Kamal Haasan

Kamal Haasan

KEY HIGHLIGHTS

  • Kamal Haasan starrer Vikram is expected to hit the 350 crore mark this weekend
  • It is also expected to reach the 100 crore mark internationally
  • Industry experts suggest the film has the potential to go up to Rs 375 crores
Director Lokesh Kanakaraj's action entertainer Vikram continues to shatter records at the box office, even as it seems well placed to touch the magical figure of Rs 350 crores just from its theatrical collections this weekend.
Talking to IANS, Entertainment industry tracker Sreedhar Pillai said, "The gross theatrical collections of Vikram is expected to touch the Rs 350 crore mark this weekend."
On Friday, the team of Vikram organized a huge success meet to mark the records the film was smashing.
The event was attended by a host of dignitaries, including director Lokesh, actor Kamal Haasan, music director Anirudh, and Udhayanidhi Stalin.
Speaking on the occasion, Udhayanidhi, whose Red Giant Movies holds the film's distribution rights for Tamil Nadu disclosed, "We knew the film would become a hit but we did not know it would become such a big hit. We have entered the third week and just the share itself is Rs 75 crores. So far, no Tamil cinema has earned so much. The film is still going strong. As far as I know, the pressure for tickets to this film is going to be there for another five to six weeks. "
Sanjay Wadhwa, the Managing director of AP International, which is the international distribution partner of the film, said, the film had broken records in every single country.
"I will be glad to inform you that overseas collections of Vikram will touch Rs 100 crores by Monday," he informed.
In Kerala, the film, which was distributed by producer Shibu Thameens, has already made Rs 35 crores as of Friday, the highest for a Tamil film in Kerala so far.
Industry experts say that the film is going strong and the box office collections could go up to being as high as Rs 375 crores.
Says Sreedhar Pillai, "I see Vikram's gross box office collections being anywhere between Rs 350 - Rs 375 crore."
The veteran tracker says that these are gross collections and that apart from this, all other rights including OTT and satellite rights of the film had been pre-sold for a sum of Rs 150 - 175 crore.
The film has come as a godsend to both the film industry and theatres, which had been hit hard by the pandemic. The film's trailblazing performance, experts opine, will give a big boost to the film business.
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